Pootjes, your Dutch copy-connection

SEO copywriter, concept creative and digital Strategist. Multi-disciplined professional at the interface between strategy & creation. A craftsman that can see and sense what makes consumers tick. Creative mind and strategic brain that can translate insights into creative business.

Frans is also known as the 1000 ideas a day man. A true disruptive thinker. Truly result oriented and above all a pleasure to work with.
Hank van Dijk Ogilvy & Mather Amsterdam

Leadership in creation

Knows how to bring ideas to life and understand that a strategy only looks as good as its execution.Develops original concepts that stand out by flawless execution, excellent results and a high entertainment factor.

I’ve worked with Frans @Cheil and loved our discussions about the creative product and how to get all heads in one direction. I would say… he is a smart thinker with the right attitude and passion. Would recommend him to the world 🙂
Roland Rudolph Cheil

Pootjes in a nutshell

Expert in  SEO copywriting on Telecom, Fintech and automotive brands. Worked as a creative director for leading international agencies such as Leo Burnett, TBWA, Ogilvy One, Cheil, Saatchi&Saatchi and JWT International on clients such as Wagner, Cup a Soup, UPC, O2, Telfort, Orange, Vodafone, Auto Trader, MTS (Russia),  Holland Casino, ING, Allianz, Aegon, American Express, Frans Pootjes specializes in targeted thinking that synthesizes offline, online and life brand experience.

Frans is a true out-of-the box thinker, full of fresh ideas and new directions, always going the extra mile, never give up… Besides, Frans has always been a great and very loyal colleague!!
Bram de Leeuw


2018        Post Doc. Digital Strategy en Leiderschap – Beeckestijn University

2017        SEO voor digital copywriters – SEO GURU

2016        Masterclass voor groei-ondernemers – Go Fast Forward

2016        Content Strategy – Leidsche Onderwijs Instellingen Leiden

2015        Scenarioschrijver – Script Academy Amsterdam

2012        Social Business – Lectric (NCOI)

2012        Social Selling – Lectric (NCOI)

1992        Tekstschrijver – SRM en LOI

1991        Interbank Payment Officer – S.W.I.F.T. Brussels

1987        Middelbaar Economisch Onderwijs Amsterdam


Hubspot, Semrush, Strategyser, Google Analytics, Google Search Console, Google Design Sprint en Google AdWords. MS Word, MS PowerPoint, MS Excel, Final Draft, Adobe, Keynote, Word Press, MailChimp.