SEO copywriter, concept creative and digital Strategist. Multi-disciplined professional at the interface between strategy & creation. A craftsman that can see and sense what makes consumers tick. Creative mind and strategic brain that can translate insights into creative business.
Pootjes, your Dutch copy-connection
Leadership in creation
Knows how to bring ideas to life and understand that a strategy only looks as good as its execution.Develops original concepts that stand out by flawless execution, excellent results and a high entertainment factor.
Pootjes in a nutshell
Expert in SEO copywriting on Telecom, Fintech and automotive brands. Worked as a creative director for leading international agencies such as Leo Burnett, TBWA, Ogilvy One, Cheil, Saatchi&Saatchi and JWT International on clients such as Wagner, Cup a Soup, UPC, O2, Telfort, Orange, Vodafone, Auto Trader, MTS (Russia), Holland Casino, ING, Allianz, Aegon, American Express, Frans Pootjes specializes in targeted thinking that synthesizes offline, online and life brand experience.
2018 Post Doc. Digital Strategy en Leiderschap – Beeckestijn University
2017 SEO voor digital copywriters – SEO GURU
2016 Masterclass voor groei-ondernemers – Go Fast Forward
2016 Content Strategy – Leidsche Onderwijs Instellingen Leiden
2015 Scenarioschrijver – Script Academy Amsterdam
2012 Social Business – Lectric (NCOI)
2012 Social Selling – Lectric (NCOI)
1992 Tekstschrijver – SRM en LOI
1991 Interbank Payment Officer – S.W.I.F.T. Brussels
1987 Middelbaar Economisch Onderwijs Amsterdam
Hubspot, Semrush, Strategyser, Google Analytics, Google Search Console, Google Design Sprint en Google AdWords. MS Word, MS PowerPoint, MS Excel, Final Draft, Adobe, Keynote, Word Press, MailChimp.